Hans Følsgaard A/S Presents New Logo and Consolidates the Brand Identity

Growth across industries and borders has resulted in Hans Følsgaard now consisting of several departments, each with its own visual identity. In line with the implementation of a very wide range of products and services, the company can be considered a total supplier in the electrical engineering field. To show the wide range and underline the identity as Technical Partner, the company is introducing a new logo and brand identity across all countries the company operates in. The logo and branding are aligned so that customers can better recognize Følsgaard as a unified company with many technical competencies under one roof.

Følsgaard's CEO Bent Madsen elaborates on the new branding:
"In connection with our latest strategy work, we conducted several customer interviews and surveys and found that very few customers have sufficient knowledge of what we as a company can offer. That, as well as the need to gather our company under one name and brand regardless of geographical location, has been the reason for renewing our brand identity. We can do so much, but we need to get much better at telling our customers that.”

With the new website and the new logo, it will be easier for customers to get an overview of the wide range of products and services Følsgaard offers.

Apart from our new visual identity, nothing has changed. Our true DNA is still about being entrepreneurs with great technical expertise. We are still a group of dedicated people who work passionately and solution-oriented with our customers' challenges every day.